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Social Networking Market size to increase by USD 163.6 billion between 2022-2027, The increased Internet penetration to drive growth

Social Networking Market size to increase by USD 163.6 billion between 2022-2027, The increased Internet penetration to drive growth

NEW YORK, Jan. 24, 2024 /PRNewswire/ — The global social networking market size is estimated to grow by USD 163.6 billion from 2022 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 16.9% during the forecast period. The global Social Networking industry is propelled by increased Internet penetration, with platforms like Facebook, YouTube, and WhatsApp witnessing significant demand. The expanding user base, facilitated by pervasive Internet access, fosters diverse and active online communities, enhancing social interaction and engagement.

Technavio has announced its latest market research report titled Global Social Networking Market 2023-2027

Technavio has announced its latest market research report titled Global Social Networking Market 2023-2027

More details on Market size and coverage with Historic and forecast opportunities (2017 to 2027). Download a Free Sample Report in minutes!

Technavio has segmented the market based on Type (Advertising, In-app purchase, and Paid apps), Distribution Channel (Google and Apple), and Geography (North America, APAC, Europe, South America, and Middle East and Africa).

  • The Social Networking Market experiences significant growth in the advertising segment, which held the largest market share in 2022. Social media advertising leverages social media platforms for targeted campaigns, utilizing tailored approaches facilitated by social networking sites.

The sample report provides information on market dynamics and gives data for Market Opportunity Transformation Growth  & Capitalization

Social Networking Market Scope

Report Coverage


Base year


Historic period


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 16.9%

Market growth 2023-2027

USD 163.6 billion

Market structure


YoY growth 2022-2023 (%)


Social media advertisements gaining traction is an emerging trend fueling the growth, whereas privacy concerns hamper growth, says a senior analyst at Technavio.

Insights on Market Drivers, trends, & Challenges, historic period(2017 to 2021), and forecast period(2023 to 2027)- Request a sample report!

What are the key data covered in this Social Networking Market report?

  • CAGR of the market during the forecast period

  • Detailed information on factors that will drive the growth of the Social Networking Market between 2023 and 2027

  • Precise estimation of the size of the Social Networking Market size and its contribution to the market in focus on the parent market

  • Accurate predictions about upcoming trends and changes in consumer behavior

  • Growth of the Social Networking Market industry across North America, APAC, Europe, South America, and Middle East and Africa

  • A thorough analysis of the market’s competitive landscape and detailed information about vendors

  • Comprehensive analysis of factors that will challenge the growth of Social Networking Market vendors

Popular Social Networking Applications and Websites

The Social Networking Market is a dynamic landscape dominated by platforms like Facebook, Twitter, Instagram, LinkedIn, Snapchat, TikTok, and YouTube. Emerging and established networks such as WhatsApp, WeChat, Tumblr, Reddit, Telegram, and Viber contribute to the diverse ecosystem. From the iconic Skype to newer entrants like Discord, Google+, MySpace, Friendster, Hi5, Orkut, Xing, Meetup, Vine, Periscope, Gab, Minds, Ello, Parler, Peach, and Mastodon, the market offers an extensive array of social connectivity options.

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Related Reports:

The social media analytics market is estimated to grow at a CAGR of 23.29% between 2022 and 2027. The size of the market is forecast to increase by USD 7,260.33 million.

Artificial intelligence (AI) in the social media market size is expected to increase by USD 3.66 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 26.93%.


1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Historic Market Size

5 Five Forces Analysis

6 Market Segmentation by Type

7 Market Segmentation by Distribution Channel

8 Customer Landscape

9 Geographic Landscape

10 Drivers, Challenges, and Trends

11 Vendor Landscape

12 Vendor Analysis

13 Appendix

About US
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

Global Social Networking Market 2023-2027Global Social Networking Market 2023-2027

Global Social Networking Market 2023-2027



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SOURCE Technavio

The article was first published here

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